The Brides’ Project donates all profits to cancer charities, and the dedication of our donors, volunteers and brides-to-be has led to a huge growth in donations since our inception in 2004.  Our donations at the end of 2015 total over $600,000!!

The Brides’ Project donates ALL PROFITS to cancer charities, and the dedication of our donors, volunteers and brides-to-be has led to a huge growth in donations, particularly in the last 5 of our 10 years in business.  In 2015, our donations exceeded $115,000, and we have now donated a total of over $600,000 to fight cancer!

Who we support

To make sure that every dollar goes as far as possible in the fight against cancer, our Board carefully reviews the charities we support.  We also recognize that there are so many charities out there, we can’t possibly support them all, but want to make a significant impact with the select few that we work with.

We support 3 main areas:

1. Children and their families through Gilda’s Club and the Sick Children’s Hospital Foundation.  The Brides’ Project was founded in the memory of a childhood friend I lost to cancer… and there are specific and unique needs for the pediatric patient and his/her family.

2. Research/Treatment.  We want to help find a cure.  We want to see more effective treatments.  We no longer donate to ‘cancer-specific’ charities (e.g. breast, prostate, blood cancers, etc.) with the understanding and advice that many lethal cancers are under-funded.  Instead, we trust the larger funding organizations (e.g. The Odette Cancer Centre, the Princess Margaret Cancer Foundation and the Terry Fox Foundation) to allocate funds where they are needed in research, treatment and prevention.

3. Patient Support.  While science may cure cancer, the impact goes far beyond the medical implications, and affects everyone in the family in a myriad of ways. Gilda’s Club and Wellspring provide incredible social and emotional support to cancer patients and their families.

As part of our immediate community, we also provide local support to the Yonge St. Mission to help women and families within our neighbourhood through their DoubleTake store initiative.

The breakdown of our 2015 donations is shown below:

Donations 2015



Other donations

Our gifts are not always monetary donations; we also donate dresses and/or accessories to other groups such as Arts Junktion, Ballroom Blitz, and several others who use them for fundraising or direct service provision to their clientele.  For example, in 2012 we were responsible for outfitting 15 North Korean refugees for their group wedding at City Hall.

Here is a little more information about our many beneficiaries:

 ThePMCF_TwoLine_TwoColour_CMYK Princess Margaret Cancer FoundationTheir goal is to raise and steward funds to deliver breakthrough research, exemplary teaching, and compassionate care at The Princess Margaret, one of the top 5 cancer research centres in the world.  With the PMCF, we hope to achieve their goal… We Will Conquer Cancer in our Lifetime!
Camp Quality colour Camp Quality
An amazing group that provides year-round support for children suffering from cancer and their families.
 SB OCC CMYK As the sixth-largest cancer program in North America and a partner of Cancer Care Ontario, the Odette Cancer Program at Sunnybrook Health Sciences Centre receives 250,000 patient visits each year, providing innovative and compassionate cancer treatment to people from across Ontario. The program’s fundamental aim is to find cancers early and treat them with the most advanced, minimally invasive techniques so patients can get back to their lives quickly.
 img-12 Gilda’s Club
Gilda’s Club Greater Toronto is a place where men, women, teens and children with cancer – along with their families and friends – can join with others to build social and emotional support as a supplement to medical care.   Gilda’s Club also welcomes long-term cancer survivors and those who have lost someone to cancer.  Free of charge, Gilda’s Club offers support and networking groups, lectures, workshops and social activities in a non-institutional, homelike setting.   Gilda’s Club Greater Toronto is the forefront in providing member centered care.   Our customized membership plans are specifically designed to meet the on-going needs of each child or adult.
 img-11 Terry Fox Foundation
The Terry Fox Foundation is an extremely efficient fundraising organization that focuses on cancer research.  They have funded millions of dollars of groundbreaking research that has helped make huge strides ahead in the fight against cancer.
 img-10 WellspringThis organization focuses on the psychosocial side of cancer, and provides umpteen ways to support men, women, children and families battling the disease.  In 2012 we adopted a room in their new space called The Wellness Lounge and provide $15K annual support to maintain our commitment.


The Sick Kids Hospital Foundation.

We direct our donation to the Garron Family Cancer Centre: The Garron Family Cancer Centre is a complex, innovative and collaborative initiative that brings together scientists, clinicians and educators from across the hospital to transform paediatric cancer outcomes worldwide.

The Brides' Project